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The Element Advertising Company


Background: O.K. here's the deal, you will pick an element from a hat. Your group must run an ad campaign for this element. Promoting its beneficial qualities & uses. Your trying to make the community (your school) find your element appealing. Your target audience is the school including fellow students (throughout the building), teachers, hall monitors, all the way up to and including your principal. At the end of your campaign a survey will be given throughout the building to assess which element has the best public opinion due to your efforts. No one else in the building will have your element so it's in your hands.

Problem: What are the positive and negative attributes of your element?

Materials: Just about anything that gets your teacher's approval.


  1. After you find all of your group members you must develop a company name and logo. Your company name and logo must appear on ever ad you do.
  2. You must then decide upon jobs that each group member will take on within your group. See the back of this page for job descriptions and responsibilities. After you have chosen your jobs, on one piece of paper submit your individual jobs. Also make sure that everyone puts their signature on the bottom of the page to acknowledging their responsibility to the company.
  3. Then you must follow the list of responsibilities and do your part to promote the element. It is expected that if at certain times you have fulfilled your job and have nothing to do you will help the others within your company.

Job Descriptions of Individual Responsibilities

The group in each class that receives the best public opinion will automatically receive an "A" for a group grade. All individual grades are pending the completion and quality of the individual work.

Position (Job)
Job Description
Your teacher serves this responsibility for all groups.
Must report the entire days progress for the entire group to the CEO. This is done through a daily log handed in everyday of the project. This person also serves as group leader and should be the only person asking the CEO company duties & problems. The group leader will also be responsible for presenting the companies total work in a presentation given the final day of the project. This person also serves all the other personnel when help is needed (job one).
This person must balance a $50,000 budget for the entire campaign when the company goes bankrupt you can not use any other materials even if brought from home. This person must pay everyone in the company a weekly check (2 checks in all) this also comes from the budget. A daily expenditure must be handed in at the end of each day that is itemized and totaled out. A final budget must be handed in at the end of the project.
Research and Development
For groups having 5 members, 2 members may serve this position. They must each do their own individual work. This position serves the purpose data collector. They are two become an expert on all the potential beneficial properties and uses of the element. They will have to coordinate with the ad guru when developing ads. At the end of the project a 3 page paper stating the benefits and uses of the groups element must be handed in.
Advertising Guru
For groups comprised of 5 members, 2 members may serve this position. This person(s) is in charge of all posters, commercials, flyers, etc.. This person can get help from other members in the way of ideas and placement of ads. This person is responsible for at least 3 visual displays that must be in the final presentation.

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