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The
Element Advertising Company
Background: O.K. here's the deal, you will pick
an element from a hat. Your group must run an ad campaign for this element.
Promoting its beneficial qualities & uses. Your trying to make the community
(your school) find your element appealing. Your target audience is the
school including fellow students (throughout the building), teachers,
hall monitors, all the way up to and including your principal. At the
end of your campaign a survey will be given throughout the building
to assess which element has the best public opinion due to your efforts.
No one else in the building will have your element so it's in your hands.
Problem: What are the positive and negative attributes
of your element?
Materials: Just about anything that gets your teacher's
approval.
Procedure:
- After you find all of your group members you must develop a company
name and logo. Your company name and logo must appear on ever ad you
do.
- You must then decide upon jobs that each group member will take
on within your group. See the back of this page for job descriptions
and responsibilities. After you have chosen your jobs, on one piece
of paper submit your individual jobs. Also make sure that everyone
puts their signature on the bottom of the page to acknowledging their
responsibility to the company.
- Then you must follow the list of responsibilities and do your part
to promote the element. It is expected that if at certain times you
have fulfilled your job and have nothing to do you will help the others
within your company.
Job Descriptions of Individual
Responsibilities
The group in each class that receives the best public opinion will
automatically receive an "A" for a group grade. All individual
grades are pending the completion and quality of the individual work.
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Position (Job)
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Job Description
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CEO
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Your teacher serves this responsibility for all groups. |
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President
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Must report the entire days progress for the entire
group to the CEO. This is done through a daily log handed in everyday
of the project. This person also serves as group leader and should
be the only person asking the CEO company duties & problems. The
group leader will also be responsible for presenting the companies
total work in a presentation given the final day of the project.
This person also serves all the other personnel when help is needed
(job one). |
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Accountant
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This person must balance a $50,000 budget for the
entire campaign when the company goes bankrupt you can not use any
other materials even if brought from home. This person must pay
everyone in the company a weekly check (2 checks in all) this also
comes from the budget. A daily expenditure must be handed in at
the end of each day that is itemized and totaled out. A final budget
must be handed in at the end of the project. |
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Research and Development
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For groups having 5 members, 2 members
may serve this position. They must each do their own individual
work. This position serves the purpose data collector. They are
two become an expert on all the potential beneficial properties
and uses of the element. They will have to coordinate with the ad
guru when developing ads. At the end of the project a 3 page paper
stating the benefits and uses of the groups element must be handed
in. |
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Advertising Guru
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For groups comprised of 5 members, 2 members may serve
this position. This person(s) is in charge of all posters, commercials,
flyers, etc.. This person can get help from other members in the
way of ideas and placement of ads. This person is responsible for
at least 3 visual displays that must be in the final presentation.
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