Subject-Verb Agreement

Directions: In the following sentences, circle the verb or pronoun in parentheses that agrees with its subject or antecedent.

 Example:  Most successful advertisements (appeals, appeal) to both our minds and our emotions.

1. But there (is, are) usually many legitimate claims that can be made about a product or service if one knows the facts.

2. As a persuasive writer, you must emphasize the facts that (gives, give) your product an edge
over your competitor’s.

3. A successful persuasive letter usually (asks, ask) the reader to do something.

4. The closing of the letter (suggests, suggest) that the reader send for more information or fill
out a questionnaire or an application form.

5. Writers of persuasive letters must make clear exactly what action (he expects, they expect)
from the reader.

6. Most persuasive letters (follows, follow) a set formula: they arouse their readers’ attention;
they interest their readers in their product or service; they call for some response from their
readers.

7. Sentences and paragraphs in a persuasive letter (is, are) short; the vocabulary is simply but
mature.

8. The company or firm the writer represents must never seem to be talking down to (its, their)
potential clients.

9. Neither sarcasm not a condescending tone (is, are) appropriate.

10. As in any other kind of business letter, one of the main purposes of a persuasive letter (is, are) to build goodwill for the company or business.

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Submitted by Doctor Grammar